Coors Light— POS & Events
Walkers have been working in a support role for Coors Light for three years providing graphic design and sales promotion services. We maintain brand consistency in all forms of communication supporting the main above the line campaign with trade advertising and in bar tactical support.
Strategy
Our challenge is to create engaging promotions which position Coors Light as a fun aspirational brand encouraging paid for trail.
Experience
We have managed a number of in bar promotions including the creation a custom made photobooth. We took the booth on tour to key locations around Northern Ireland for a highly visible event allowing anyone who purchased a Coors Light to create their own Coors Light moment.
The tour known as ‘Coldfest’ was supported by a number of unstaffed promotions throughout the year rewarding customers for choosing Coors Light with branded merchandise and long term positive brand association with Coors Light.
Results
Coors Light in now the No. 1 Bottled Beer in Northern Ireland and continues to grow in the off trade with growth figures of +18% making it the fastest growing beer brand in NI.
