Deliveroo has become the latest company, like master card, to scrap its complicated logo in favour of a flat design, launching a pared-back rebrand.
As part of the new brand they developed an extensive colour pallet- from warm to fresh, and rich to neutral, it flexes from incredibly expressive to premium subtlety. Where the old logo featured a cartoony kangaroo holding a shopping bag, the new one is more graphic and abstract and creates a strong impact across all mediums used.
The main application of the brand is on the drivers’ jerseys as they become the most common ambassador for the company, just like a FedEx or UPS truck. The colour combinations are great both for the safety of the drivers and for their ability to be deploy the brand’s color palette.
