Ulster Bank— Brand
We have had the pleasure of working with Ulster Bank for some 10 years on numerous projects across various departments and throughout the island of Ireland.
Walker Communications have been the main agency in Northern Ireland that has worked with Ulster Bank to showcase their sponsorship through the Balmoral Show and previously the Belfast Festival at Queen’s. We also work with the Business Banking team and projects for SME’s.
Consultancy / strategic planning / Conceptual design/ Illustration / implementation / Above the line and Below the Line campaigns / Event / Video / Animation / Social / Website
Below is more of an overview of various projects that we have worked on in particular we were brought on board by Ulster Bank to advise on the Business Account Application process. For this we worked with Ulster Bank to develop the online application process, building the associated forms, deciding on location/wording and design of web pages to host the form and also simple videos explaining the Application process.
With this and every project our focus was the end user, keeping their needs paramount and informing the design and decision making processes. We tried as much as possible to be intuitive and do any hard work or repetition for the customer.
Other campaigns that we have worked on for Ulster Bank have included International Business Campaigns, SME campaigns, Agri campaigns, Mortgage campaigns, Event invitations, ezines and event materials. Also internal documents from Tenders to Customer Guides.
In everything that we do for Ulster Bank we have to be mindful of the duty of care involved ensuring that we adhere to corporate guidelines but also that all elements are managed through the bank compliance team to ensure that all information is judged as truthful and not misleading.
Statistics
1400 downloads of the mobile app
Online applications to date: 5,500 products applied for – 90% requested all three products
20% uplift in visits to business direct website
12,000 registrations to Anytime Internet Banking
