Parkbytext – Brand
Walker Communications have been working with NCPS (Nationwide Controlled Parking Systems) for over 8 years now with the evolution of paid parking and using mobile technology and Apps to pay for parking we worked with NCPS to establish Parkbytext.
Parkbytext primarily operates out of all train stations and various car park’s throughout Ireland as well as many other large customers including UCD, RDS, and Dundalk Institute.
Walker Communications were tasked with creating a brand with character that would easily be associated with parking paid using a mobile phone device. The brand ParkbyText was developed and you can see from the creative the simplicity of this was concise and clear, to work across all formats we used blue synonymous with the parking signage colour.
The character ‘Parky’ was utilised to add emotion to the brand and help in promotion and site launches. The brand and sites have grown over the last 3 years and already have delivered some fantastic results and Parkbytext is operating across Ireland, the UK and now in USA.
We are currently working with Parkbytext on some exciting projects for 2016 so look out for Mr Parky and what happens next.
Results to date include:
10,000+ car parking transactions a day
Managing 100,000+ car parking spaces
15,000 customer service calls per month
485 customers in the UK & Ireland
Over 150 pay and display sites