Laurence Shopping Centre is located in Drogheda, Irelands largest town with approximately 38,000 people. We worked with the client to create a new brand for the shopping centre and we agreed that in such a large town they needed to stand out and make their mark. From this we created a marque that would be instantly recognisable as Laurence Shopping Centre. The marque has been used across print, signage and digital.
Rebrand / Signage / Advertising /Events / Social/ Digital
Once the brand was agreed the next stage was to update all interior and exterior signage. We designed bright wall graphics for the interior walls to reenergise the centre along with large scale exterior signs to catch the attention of pedestrians and drivers. The rebrand was completed to excite staff and customers about the future of the centre and the new tenants set to open, Starbucks opened shortly afterwards, the only Starbucks in Drogheda.
We also managed Halloween, Customer night and Christmas campaigns for the client. Events were advertised in the local papers, radio, outdoor and on their website and social media channels.