Countering the announcement of the Galaxy S6, Apple is marketing ‘the world’s most popular camera’ by featuring a selection of incredible photography. Rather than focusing on the actual product, Apple focuses its marketing on the experience the product can have. The chosen images will feature on billboards in 70 cities in 24 countries, as well as in the Apple World Gallery.
Shot by Gabby K.
in Snoqualmie Pass, WA
Soft lighting and a focus on reflections can add a dreamy, ethereal quality to a photo — here, they create the illusion that the subject is almost floating.
Shot by Andrew P.
in Phoenix, AZ
This desert shot takes full advantage of the warm reds and oranges of sunset, capturing a beautiful range of tones with a limited color palette.
Shot by Cielo D.
in Alameda, CA
Shooting your subject in a reflection — like the one on this wet street — can make a simple scene seem surreal and surprising.
Shot by Teppo K.
in Helsinki, Finland
Filling the frame with your subject can help make a scene feel more intimate.