“Last week, Shake Shack went public in an IPO that ballooned to $1.6 billion—cementing the brand’s journey from a one-off boutique stand in New York’s Madison Square Park to a multinational burger titan with restaurants reaching Moscow, Istanbul, and Dubai.
In retrospect, a dream team of talent assembled to build Shake Shack. Founder Danny Meyer is the restaurateur behind many of New York’s hottest restaurants. Pat LaFrieda butchers blended the umami-rich mix of brisket, chuck, skirt steak, and short rib in each burger…”
Read More – http://www.fastcodesign.com/3041777/the-untold-story-of-shake-shacks-16-billion-branding
