J&B asked Sébastien Mathieu (SM Bousille), owner of Le Sphinx a private tattoo room in Paris, to tattoo 25 bottles to celebrate their origins.
J&B Rare scotch blend whisky was born in London second part of XIX st century from famous wine and spirits merchant Justerini & Brooks willing to create its own house whisky. It is exactly at the same period that tattoo started to spread through London, after the trend coming from Royal Navy sailors used to come back from distant travels sporting tattoo, finally reached British upper class when Prince Bertie (later Edward VII) was first tattooed in 1862 before to spread over all Great Britain and Europe.
The bottles were covered with a latex skin, like the one used to practice tattoos, slim enough to respect bottle shape and strong enough to be hit many times by tattooer’s needles. Each bottle Sébastien spent around 20 hours to create something unique.
