London based Alphabetical have recently re-designed the D&AD Membership identity, campaign and all print communications.
D&AD Membership is one of the worlds most influential creative networks. Members benefit from a range of offers, discounts and exclusive facilities, including building their own online profile to promote and share their favorite work, as well as receiving the prestigious D&AD annual of award winning work.
The new Identity had to open D&AD up to a whole new generation who where unaware of what D&AD could offer them. The Identity highlights the me making it seem personal to each member.