Chinatown is a Chinese translation of the trademarks in a graphical way.It’s a carefully arranged series of artworks showcasing 20 well-known western brand logoswith maintained visual and narrative continuity.
‘Chinatown’ pushes viewers to ask themselves what it means to see, hear, and become fully aware. ‘Chinatown’ also demonstrates our strangeness to 1.35 billion people in the world, when you can’t read Chinese.
Chinatown / The Chinese translation of the trademarks from Mehmet Gözetlik on Vimeo.
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via Mehmet Gozetlik