Backbone Branding created this fantastic identity and collateral for Cafe Diego, a “small piece of Argentina” in Abu Dhabi.
“As festive as his native country, Diego Armando Maradona became the main character and the core the brand identity is constructed on. The inspiration of the brand is expressed through its colors and Diego’s illustrated portrait. Celebrating the colorful Argentinian backstreets, architecture and street art in the poor districts, we have illustrated Diego’s portrait in that style as well.”
