Opened in 1973, the Sydney Opera House, designed by Danish architect Jørn Utzon, is one of the most iconic buildings in the world and serves as a multi-venue performing arts centre in Sydney, Australia.
Recently the designers at Interbrand took on the task to develop a new identity for this historic building and we are in love with the results. A dynamic brand which was created using Shifting Perspectives — a brand idea that inspires conversation around culture and art and helps visitors understand there’s more to the Sydney Opera House than opera.
The brands motion system is a must watch!
Sydney Opera House - Motion Identity - Andrew van der Westhuyzen from Collider on Vimeo.
