So a little about the Benevolent Society…
It is Australia’s first and oldest charity. As relevant as ever, Benevolent Society delivers vital support, infrastructure and services to Australian’s across the nation and continues to pioneer innovation and progressive activity as well as act as a thought leader in a wide range of social and societal development areas.
Leading up to their 200th year, Designworks Sydney was asked to transform the business
Using the strategic positioning ‘Strong Together’ this was visually articulated in the overlapping of the individual letters of the brandmark. I love the spectrum of colours used to represent hope, comfort and love. These colours and assets from the brand have then been used to create ‘supergraphics’ which have been enlarged and used accross office and promo mateials and to inform the rest of the materials, Creating for me a fantastic looking brand. See more on this project here
